Do It For Heart.
Brand Identity.

Do It For Heart was a long-running Heart Foundation community fundraising program in desperate need of a revamp. As part of my role as Creative Lead I rebranded the program and gave it a vibrant facelift to help target a younger more agile online demographic.

The use of bold colours and patterns helped to draw the eye in and the engaging interchangeable content help to relate the messaging to our audience in a bespoke way.