Walk your way. Social campaign.

I worked closely with our social team to refresh our Personalised Walking Program. The program which had initially sat under our larger Walking Program umbrella was in desperate need of a re-work to bring in new customers. As part of this project I created three concepts; executing them through creative, copy and art direction.

The final product, Walk your way, had an incredible response with costs per conversion down dramatically when compared to KPIs based on previous years. The incredibly successful campaign continues to run, bringing in an converting users at high rates.