The Legend of Jump Rope for Heart

As part of a direct mail acquisition strategy, I wrote and designed a children’s booked based on the Heart Foundation’s Jump Rope for Heart programs vast history. The story features around the programs mascot Happy Heart and his quest for find the best skippers in Australia - spoiler alert, it’s kids.

This piece was used in a condensed form throughout the DM Pack to re-engage lapsed schools and get them to sign up for the 2022 program.